In the most cluttered marketplace in history audiences are splintered into ten thousand segments, with a million choices at their fingertips. Traditional publicity and advertising are not working as they once did, and awareness does not always equal sales. A different strategy is necessary.
As producers of marketing and distribution (pmds), Different Drummer partners with studios, networks and filmmakers to architect and to execute a custom strategy for releasing content and reaching audiences. Different Drummer is a different kind of entertainment company. "It shows in what we’ve done. What we work on. And how we do it. But most of all, why we do what we do."